AI Insights
Explain GA4 changes in plain English.
When conversions dip or a segment spikes, AI Insights helps you understand what changed so you can write clearer client updates and make faster decisions.
AI Insights is available as an optional add-on. You can use Fluxion dashboards without it.
Explainers
What changed?
Turn unexpected shifts into a readable story for stakeholders and clients.
Segments
Where did it happen?
Compare channels, pages and devices to see what’s driving the change.
Reporting
Explain it clearly
Use the dashboard and explanations together to ship updates faster.
How it works
AI Insights is designed to help you interpret reporting metrics, not replace your analytics setup.
Step 1
Connect GA4
Fluxion reads your existing GA4 reporting data.
Step 2
Review the dashboard
See conversions, funnels and segments in a clean layout.
Step 3
Ask for an explanation
Use AI Insights when you need help explaining the change.
Example (what you’ll actually see)
This is a simplified example of the kind of explanation AI Insights produces based on the metrics and segments you’re viewing.
Signal
Conversions down 18% (last 7 days)
- Paid search conversions down 31%
- Mobile conversion rate down 0.4 percentage points
- Top landing page conversion rate down 0.7 percentage points
AI Insight
Conversions dropped mainly because paid search contributed fewer converting sessions. The change is concentrated on mobile, where conversion rate declined versus the previous period. Suggested checks: confirm campaigns are still active, compare mobile landing page speed and form errors, and review the top paid keywords/ads that drove conversions last period.
Note: AI Insights summarizes patterns in your reporting data. It’s not a substitute for deeper investigation.
What you get
AI Insights is focused on reporting clarity: what changed, where it changed, and what to check next.
Plain-English summary
A concise explanation you can paste into client updates or internal reports.
Likely drivers
Highlights the channels, pages, devices, or segments most associated with the change.
Suggested next checks
Practical next steps so you know where to look in GA4 (or in your ads/site) to confirm the root cause.
Consistent format
Explanations follow a consistent structure so it’s faster to scan week over week.
How AI credits work
AI Insights uses credits so you’re only paying for AI when you use it.
Credits
Used per explanation
Each explanation typically uses one credit (usage can vary based on complexity).
Allowance
Depends on your add-on
Your plan/add-on determines how many credits you have available each month.
Tracking
Visible in-app
You can review usage so you’re never surprised by where credits go.
Privacy & access
Your GA4 data stays in Google Analytics. Fluxion reads reporting metrics to power dashboards and AI explanations.
Owner-managed connection
For teams, the account owner manages the Google connection. Members only see properties they’re granted.
Disconnect any time
You can disconnect Google Analytics from settings at any time.
How AI uses your data
AI Insights uses the metrics and context you’re viewing in the dashboard to generate an explanation. If you want the full details, see the privacy policy.
Common questions
Short answers about what AI Insights does and how it fits into Fluxion.
What do I get from an AI Insight?›
A plain-English explanation of what changed, plus likely drivers (channels/pages/devices/segments) based on the dashboard metrics you’re viewing.
How do AI credits work?›
AI Insights uses credits. Each explanation typically uses one credit. Your plan/add-on determines your monthly credit allowance and you can see usage inside the app.
Does AI Insights change my GA4 tracking?›
No. AI Insights reads GA4 reporting data and uses it to generate explanations. It doesn’t modify your GA4 setup or tags.
How does it work for teams?›
For teams, the account owner manages the Google connection. Members see the owner-managed connection and can only access the GA4 properties they’re granted.
Is AI Insights required to use Fluxion?›
No. The dashboard works on its own. AI Insights is there when you want explanations.